How is Hauptreport funded?
Hauptreport is funded through a mix of display advertising, affiliate links, commercial partnerships, sponsored content, newsletter sponsorships and content licensing. This diversity allows us to keep our journalism free for all readers while maintaining full editorial independence. For a detailed breakdown of our ownership and funding structure, please see our Ownership & Funding page.
Our commercial team operates separately from the newsroom. No advertiser, sponsor or partner has any influence over what we cover or how we cover it. All sponsored or commercial material is clearly labelled, and affiliate links are disclosed in accordance with applicable regulations.
What are affiliate links and how do we use them?
Some links on Hauptreport are affiliate links. If you click on one of these links and make a purchase, we may receive a small commission at no extra cost to you. This helps support our journalism, but it never affects our editorial decisions or the content of our articles.
Affiliate links are clearly marked with a disclosure, either at the beginning of the article or immediately next to the link. Our writers and editors do not receive commissions based on clicks or purchases, and no product manufacturer or retailer has any say in our coverage. For more information, see our Sponsored Content Policy.
How does display advertising work on our site?
We use both programmatic and direct-sold display advertisements. All ads are clearly distinguishable from editorial content, typically with a label such as “Advertisement” or “Ad”. We do not allow advertisements that mimic our editorial style or mislead readers.
Our editorial team has no involvement in ad sales or placement. Advertisers cannot influence article topics, headlines, tone or publication timing. If you see an ad that you believe violates our standards, please contact us at advertising@hauptreport.de.
What is our policy on sponsored content?
Sponsored content is content paid for by an advertiser and clearly labelled as “Sponsored”, “Partner Content” or with a similar designation. It is produced by the sponsor or by our commercial team under the sponsor’s guidance, not by our editorial staff. Such content is always reviewed to ensure it meets basic accuracy and transparency standards, but the sponsor bears responsibility for its message.
We never allow sponsors to dictate editorial coverage elsewhere on the site. Our journalists retain full control over all non-sponsored articles. For full details, refer to our Sponsored Content Policy.
What you can expect from us
You can expect that every piece of editorial content on Hauptreport is produced independently, fact-checked, and reviewed by a human editor before publication. No amount of advertising or sponsorship can change an article’s conclusions, suppress a story, or influence our choice of topics. Our editorial principles are set out in our Editorial Policy and Fact-Checking Policy.
We are committed to transparency. If we make a mistake, we correct it promptly and visibly. If we receive funding from a source that could create a perceived conflict of interest, we disclose it. Our readers’ trust is our most valuable asset, and we protect it above all else.
How can you contact us about advertising or partnerships?
For advertising enquiries, including display ads, sponsored content and newsletter sponsorships, please email advertising@hauptreport.de. For strategic partnerships, content licensing or commercial collaborations, contact partnerships@hauptreport.de.
General questions about our funding or business operations can be sent to info@hauptreport.de. Our full contact details, including postal address, are on the Contact page.
Questions or concerns?
If you have a complaint about a specific advertisement, sponsored post or affiliate link – or if you suspect that editorial independence has been compromised – please notify our complaints desk at complaints@hauptreport.de or our fact‑checking team at factcheck@hauptreport.de. We take every report seriously and will investigate promptly. See our Complaints Procedure and Corrections Policy for more details.